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Time Warner Cable Aims To Squeeze More Out Of Fewer Customers

The days of special price promotions for Time Warner Cable customers are over. The company is "scaling back its discounts after years of offering low introductory rates on all-encompassing packages of Internet, television and phone service," writes Alex Sherman. The "new strategy: Figure out exactly what customers want and make them pay more for those pieces." The company "is less worried about losing subscribers, so long as it squeezes more profit out of the ones that are left." Gulp (yes, we're Time Warner customers).

Read the whole story at Bloomberg »

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