Around the Net
What Local And Hyperlocal Publishers Need
- Street Fight, Monday, April 29, 2013 5:01 PM
Street Fight today spelled out the implications for local and hyperlocal publishers in today's RTB world. They say that aggregation, greater efficiency, and more transparency are needed before local and hyperlocal publishers can "unlock more value in their ad inventory" in the RTB environment. "The above dynamics [aggregation, efficiency, transparency] need to be in place for local/hyperlocal publishers to participate more effectively in this rapidly growing world of RTB," wrote Street Fight.
