Around the Net
Upcoming Challenges In RTB
- The Drum, Monday, April 29, 2013 5:06 PM
The Drum today spoke with PubMatic's Duncan Chamberlain, VivaKi's Marco Bertozzi, DataXu's Martin Brown, and others to discuss challenges that could face RTB in the coming months.
Chamberlain, EMEA director, advertiser solutions at PubMatic, told The Drum, "The challenge is to increase the confidence of publishers so they open up their premium inventory into the RTB environment." He added, "If publishers continue to use RTB as a high value premium auction, advertisers will begin to gain clearer visibility allowing them to make informed decisions when placing that final bid."
