Around the Net
ZenithOptimedia Predicts 3.9% Worldwide Ad Growth in 2013
- Thedrum.com,, Tuesday, April 30, 2013 7 AM
The ZenithOptimedia Global Advertising Forecast is predicting that global advertising expenditure will grow by 3.9% in 2013, with rising and mature markets expected to reach 9.4% and 3.5% respectively in 2015. Display leads the way in the internet advertising business, with an annual growth of 20%, mostly from online video and social media advertising.
