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Soap Operas Use Innovative Marketing

"You took my children and I want them back" says a billboard in Los Angeles. The provocative message evinces the feel of a new campaign for online revivals of "All My Children," and "One Life To Live."The multimillion-dollar marketing push is meant to attract the female audiences for the cancelled TV shows and new younger viewers, but also to convince them to watch the programs on Hulu or buy them in iTunes. 

Read the whole story at Hollywood Reporter »

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