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Subway Replaces Wraps With Flatbreads

Subway in the UK is replacing wraps with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs. The effort gets a marketing campaign running for four weeks across TV and two weeks across outdoor advertising, along with digital activity. The low-fat flatbreads range will comprise nine flatbreads, each containing less than 400 calories and providing one of the recommended five portions of fruit and vegetables a day.

Read the whole story at Brand Republic »

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