• May 2, 2013

Barbara's Bakery -- makers of all-natural-ingredients products including Puffins and other cereal lines, as well as snacks -- has launched a multichannel instant-win "Discover Puffins" sweeps.

The sweeps is offering 10,000 instant-win prizes -- such as coupons, tote bags and a puffin adoption on the winner's behalf through an ongoing Barbara's program -- and a grand prize of a trip to Maine (a key puffin habitat) valued at $5,000.

Consumers can enter (by June 30) on Barbara's' Facebook page or Web site, or by using mobile devices to scan an on-pack QR code -- all of which will link them to a "Discover Puffins" quiz testing their knowledge of puffins and qualifying them for entry.

The accuracy of an entrant's answers to the quiz doesn't affect his or her chances to win prizes.

However, the quiz is meant to build awareness of puffins, in line with Barbara's support and sponsorships of the Audubon Society's Project Puffin project (to preserve the bird species in Maine), which include Barbara's' Adopt-A-Puffin program (in which returning box tops from Barbara's' products translates to donations or "adoptions" of puffins).