Search marketers writing copy for content need to start taking a closer look at how the words and images display in ads and columns on mobile devices. Say good-bye to "one visual identity" -- because copy, articles, and books that marketers produce now have multiple looks, according to Dan Virgillito. Think module when designing mobile sites. He tells us that while tabs, accordion and toggles are not new, they offer pieces of content to the reader as they explore the site and look for more information on a specific subject or product. Read the article here.