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The Story Behind Facebook's Instagram Deal

Vanity Fair gives Kara Swisher 4,450 words to lay bare Facebook’s $1 billion acquisition of Instagram, and the startup’s found Kevin Systrom. “Systrom was overwhelmed by [Facebook founder Mark] Zuckerberg’s massive offer and intensity, which blurred his focus on keeping Instagram independent,” Swisher writes. Said Systrom: “I’m not sure what changed my mind, but [Zuck] presented an entire plan of action, and it went from a $500 million valuation from Sequoia to a $1 billion [one from Facebook].”

 



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