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Newspapers Provide Biz Lessons For Local TV

"The parallels between TV stations today and newspapers in 2005 should be heeded by local TV executives," writes Randy Bennett. "The trends are equally troubling and there is much they can learn from newspapers’ experience and response."

For example: "While newspapers have had a degree of success at driving audience through mobile, video and social platforms, monetization of those platforms, so far, has been a long, hard slog. TV needs to be in the game today to capitalize on increasing shifts of ad dollars to those platforms."

Read the whole story at TV NewsCheck »

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