TV Homes On Rise, Hits 115 Million


Based on its new definition of a TV home -- one that can include a broadband connection -- Nielsen says the number of TV homes is up versus the year before to 115.6 million homes.

Nielsen says its TV household Universe Estimate (UE) grew 1.2% over its estimate for the 2012-2013 season, which was at 114.2 million. In addition, Nielsen says the total number of TV viewers is 1.6% higher to 294 million individuals ages 2 and older.

“Though we see slight shifts reflecting trends in population changes, the Advance UEs are largely stable and television viewing remains very strong," says Pat McDonough, senior vice president of insights and analysis at Nielsen.

McDonough adds: "The expansion of the definition of a TV household, which we announced in February 2013, will include viewing from additional sites in current homes and new homes for the September TV season."

Nielsen’s new definition of a TV household states that homes must have at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.

Nielsen typically offers up its TV home estimate in early May before the television industry’s upfront presentations that showcase the upcoming 2013-2014 broadcast season, which starts in September.



3 comments about "TV Homes On Rise, Hits 115 Million".
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  1. Stanford Crane from NewGuard Entertainment Corp, May 7, 2013 at 6:01 p.m.

    Wayne, your headline says, $115M. I think you meant 115 homes. Please send me $5 for the editing. Oh, wait, I get it...that's how you got me to read the article. My bad.

  2. Douglas Ferguson from College of Charleston, May 8, 2013 at 11:24 a.m.

    How can it be "up" if it was 115.9 million just two years ago? In 2011 it dropped to 114.7 and then last year it dropped again to 114.2 million. Now it's "up" to 115.6 million. The real story is that TVHH penetration has STILL failed to reach the level it had in 2010:

  3. John Grono from GAP Research, May 8, 2013 at 6:41 p.m.

    Douglas, what part of "is up versus the year before" not clear?

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