SMG Names StarLink Execs Corporate EVPs

  • September 14, 2004
StarLink Worldwide, the Chicago-based boutique-styled media shop, is promoting President Scott Neslund and Chief Operating Officer Ken Zasky, to executive vice presidents of parent company Starcom MediaVest Group.

Neslund, 38, has helped StarLink garner over $150 million in new business since his arrival in 2003, including assignments from Gardner Geary Coll and Biggs|Gilmore, as well as direct clients in Caterpillar, Chuck E. Cheese's, Alexian Brothers Hospital Network, American Laser Centers, and more.

Zasky, 39, was credited with helping the agency win the Caterpillar business last June. Before assuming the role of COO, Zasky served as senior vice president/new business development director.

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