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In-Car Wireless Brings In-Car Ads
- Automotive News, Thursday, May 9, 2013 10:03 AM
General Motors will start selling Internet-capable vehicles in 2014, allowing passengers to watch streaming video. This feature also gives GM the chance to sell advertising within the car. The average American spends just over four hours a week commuting to work, according to federal data. Some analysts said GM risks alienating customers with ads in the car. But those concerns may be outweighed by the convenience of the new service, which includes access to real-time navigation and traffic information.
