Carrafiello Diehl & Associates, an independent brand-building agency, has picked up work for four consumer brands from Prestige Brands, the recently formed company resulting from the merger of
Prestige Brands International, Medtech, and The Spic and Span Company. Prestige Brands awarded the agency assignments for Comet, Chloraseptic, Clear Eyes, and Murine, and anticipates an increase in
its overall media spending moving forward. Carrafiello Diehl & Associates was already agency of record for Medtech and The Spic and Span Company, and will continue to handle brands of those former
companies, including Denorex, Cutex, Compound W, New Skin, Spic and Span, and Cinch.
