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How SEO Improves Site Optimization
- Search Engine Journal, Monday, May 13, 2013 11:42 AM
Drawing qualified traffic to a Web site requires more than getting visitors to arrive and look around. They need to perform an action, whether signing up for a newsletter or completing a purchase. Mark Purtell tells us that optimization needs to influence the traffic once the visitors arrive on the site. He provides a few examples of Web optimization principles and channels that marketers should integrate with SEO. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.