Nielsen this morning said it has issued yet another public offering of 35 million new shares of common stock, which will generate nearly $1.3 billion for some key existing shareholders.
Nielsen did not disclose who those shareholders are, but said the company itself will not receive any proceeds from the offering. The offering follows a similar one issued in
February that generated about $1.1 billion for existing shareholders, presumably the big private equity firms that control Nielsen.
Nielsen said the underwriters of the
new offering -- J.P. Morgan Securities LLC, Citigroup, Deutsche Bank Securities Inc. and Goldman, Sachs & Co. -- have also been granted an option to purchase an additional 5.25 million
Nielsen shares closed the day of trading on Friday at $36.91.