Nielsen Offerings Reap Billions For Certain Shareholders, Nothing For The Company (Or Its Clients)

Nielsen this morning said it has issued yet another public offering of 35 million new shares of common stock, which will generate nearly $1.3 billion for some key existing shareholders.
 
Nielsen did not disclose who those shareholders are, but said the company itself will not receive any proceeds from the offering. The offering follows a similar one issued in February that generated about $1.1 billion for existing shareholders, presumably the big private equity firms that control Nielsen.
 
Nielsen said the underwriters of the new offering -- J.P. Morgan Securities LLC, Citigroup, Deutsche Bank Securities Inc. and Goldman, Sachs & Co. -- have also been granted an option to purchase an additional 5.25 million shares.
 
Nielsen shares closed the day of trading on Friday at $36.91.

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