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Analysts: Broadcast Nets Poised For Moderate Upfront Ad Rate Gains

  • Reuters, Monday, May 13, 2013 11:36 AM

The major broadcast networks likely will reap moderate single-digit price increases in the prime-time upfront marketplace, according to Wall Street analysts assessing the supply and demand of the TV advertising marketplace. Increased competition from digital options, as well as strong cable programming performances by networks such as AMC, are likely to take some steam out of the broadcast networks.

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