Internet-based video provider Aereo will be making it easier for consumers to consider their service -- dropping its price to $8 a month from $12.
The new plan, which goes into effect on May 15, gives customers over-the-air channels and 20 hours of cloud-based DVR storage. For another $4 a month, customers can get 60 hours of time-shifted storage.
By way of comparison, many cable, satellite and telco multichannel programming services offer 100 to 300 hours of time-shifting -- with HD quality.
Aereo, which is only in New York City and will start up in Boston on May 15, will allow existing users who are paying $12 per month to opt into the new plan or automatically be updated to receive 60 hours of DVR storage.
All new Aereo consumers will receive their first month of membership for free.
By the end of the year, Aereo plans to expand into 21 additional markets, including Miami, Atlanta, Chicago, Dallas, Houston, Washington, D.C., Baltimore, Detroit and Denver.
Though the over-the-top service has won several key court decisions, many broadcasters look to continue to fight the service. Broadcasters believe their copyrighted content is being taken by Aereo illegally. Recently, CBS has said it will follow Aereo with legal efforts in whatever markets it expands to.