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Elusive Paid-Search Keyword Research Tips

  • PPC Hero, Tuesday, May 14, 2013 1:14 PM

Eric provides a guide to making paid-search campaign profits grow. Whether it's new campaigns, new platforms, new bid strategies, or new keywords, marketers need a plan to expand. He believes in an "easy 4-step process to keyword research." He covers topics such as knowing when to add a new keyword, identifying the correct tools to perform keyword research, using templates, and measuring the projected impact of keyword additions. Read the article here.

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