Ethnic Viewers Vary On TV, Music Usage

Watching-TV-Asian-Shutterstock-BWhen it comes to buying entertainment for ethnic viewers, there is no-one-size-fits-all concept. Still, one report notes that Asian-Americans are big buyers when it comes to specific movie and TV content.

In its U.S. Consumer Entertainment Report, Nielsen says Asian-Americans are 73% more likely than the average U.S. consumer to buy streaming movie and TV content. Next were Hispanic Americans, who were 28% more likely to buy streaming services. Nielsen says African-Americans were 14% less likely to buy streaming service content. White Americans were in the 2% less likely category.

Physical music CD purchasing flips the results around a bit: Asian-Americans were 9% less likely to purchase, with African-Americans 2% more likely. Hispanic Americans were 5% less likely in this category, with white Americans 1% more likely.

Nielsen says when it comes to digital music buyers, Asian-Americans are on top -- at 8% more likely. Hispanic Americans are 5% more likely; African-Americans are exactly average -- not more or less likely. White Americans are 1% less likely.

When buying DVDs for movies or TV, Asian-Americans were 8% more likely; white Americans were average -- not more or less likely; Hispanic Americans, 1% less likely; and African-Americans 3% less likely.



"Asian American On Laptop And Watching TV" photo from Shutterstock.

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