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Heineken Aligns Web And TV

  • Warc, Friday, May 17, 2013 9:46 AM

Heineken is looking to make more original content for online channels and more long-form digital programming. Ron Amram, Heineken's senior media director said most of the brand's advertising remained focused on TV, but added: "What we're trying to do now is have a secondary line of communication, one that's more targeted."

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1 comment about "Heineken Aligns Web And TV".
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  1. Peter Benjamin from MyOffices, May 17, 2013 at 7:20 p.m.

    What Heineken is looking for is a platform like to drive their audiences to. A niche media experience. With 100 Million in sales later Nuvo became a leader by having their own content community. Niche Branding is the future.

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