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Asian Supermarkets Appeal To Younger Shoppers

New Asian supermarkets are using wood tones, broom-finished concrete floors, recycled materials and English-only signage. “Consumers identifying with an Asian ethnicity spend 9.1% more on food eaten at home,” stated IBISWorld researchers in a report. Hmart Fresh in northern New Jersey, owned by the Korean chain H Mart; Assi Natural Market in Irvine, Calif., operated by Assi Super; and Nations Fresh Foods, introduced late last year in Canada by Oceans Fresh Food Market, are examples.

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