Around the Net
Domino's Brazil: DVD Boxes That Smell Like Pizza
- Consumerist, Monday, May 20, 2013 8:05 AM
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on DVDs rented at stores in Brazil makes the DVD players act like little ovens that trigger a smell of pizza, while turning the image on the discs into pizza as well.
