Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and social media.
The program officially kicks off June 4, and consumers in Boston, Chicago, Houston, Las Vegas and Tampa are invited to "GO64" celebrity-hosted events. The special events will feature
meet-and-greets with the Miller64 celebrity ambassadors, live music, games, giveaways and sampling (where legal).
The cities and corresponding celebrities are as follows:
Along with the kickoff events, Miller64 will
sponsor a web series from production and distribution company DBG called "The Sub." It debuts June 4 on select men's lifestyle and sportsWweb sites within DBG's digital portfolio, as well as on FSN TV
beginning in July. The show will chronicle what happens when recreational sports teams are surprised with former professional athletes being placed on their roster. Fans can look forward to seeing
such stars as Terrell Owens, Jennifer Kessy, Brandi Chastain, David Justice and Gary Payton showcasing their talents.
"Miller64 is the refreshing beer that makes it easy to live a truly balanced and active lifestyle," said Elaine Obergfell, Miller64 marketing manager, in a release. "We're launching GO64 to celebrate like-minded beer drinkers on our favorite day of the year, 6/4. We hope it reminds them to go out and go play this summer and, of course, to reward themselves with a light, crisp Miller64 afterwards."
Legal-drinking-age fans can visit www.go64summer.com, www.facebook.com/miller64beer and follow @Miller64 on Twitter to discover the latest news, upload photos and get recognized by Miller64. Followers of @Miller64 who tweet using the hashtag #GO64 may have their photo featured in digital advertising.