Ad Council Launches Digital Platform
- May 20, 2013
The Ad Council is launching its new digital platform for delivery of PSAs today, providing one-stop shopping for spots across a range of media, per B&C. The new PSA Central site will deliver content for its 50 national campaigns representing $1.5B in donated time and space, the council says. At present, he council's PSAs are delivered with a mix of physical and online delivery. Twenty-five percent of TV stations choose online only.
