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Charity: Water Uses Email to Raise More than $2 Million For Clean Water in Rwanda
- Direct Marketing News, Monday, May 20, 2013 2:31 PM
Charity: water was looking to raise $1.7 million to deliver clean well water to 26,000 people Rwanda's Rulindo District, an area where 70% of the population doesn't have access to clean water. The non-profit worked with Responsys to send a series of messages telling the story of the people in Rwanda to targeted lists of potential donors. In a little over a month, the company had raised $2 million and the company saw email open rates increase 21 percent over the previous year's campaign.
