Digital Boost: Ziff Davis Acquires NetShelter

Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial terms of the deal were not disclosed.

The NetShelter community includes more than 150 consumer and business tech sites, including AndroidCentral.com, MacRumors.com, Neoseeker.com, SlashGear.com and TechSpot.com. All told, NetShelter sites produce over 40,000 articles per month, which translates to nearly 16 billion ad impressions per year, according to internal estimates.
 
“This acquisition … makes Ziff Davis overall one of the largest digital media companies in the U.S.,” Hemi Zucker, CEO of Ziff Davis parent j2 Global, said on Monday.

With NetShelter’s properties, Ziff Davis will boast 36.5 million monthly unique visitors in the United States -- and 117 million worldwide visitors -- according to the publisher, citing comScore data.

Per the deal, NetShelter will integrate Ziff Davis’ BuyerBase technology, which gives advertisers category-level in-market data to better reach gadget buyers.

As Ziff Davis’s parent company, j2 Global’s digital media division is hardly new to the technology space. Existing properties include PCMag.com, Geek.com and Toolbox.com, along with IGN.com and AskMen.com.

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