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Australian Retailer Oo.com Signs Up With Responsys

  • B&T, Tuesday, May 21, 2013 3:31 PM

Australian online retailer Oo.com.au has tapped digital marketing services company Responsys to help build out its digital marketing programs. The retailer, which sells products from housewares & electronics to fashion & beauty is tasking Responsys with creating an integrated cross-channel CRM program to build better relationships with its customers. 

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