Traffic To Oprah.com Soars After Highly Publicized Giveaway

  • September 19, 2004
comScore Networks Friday released an analysis of Web visitation related to Oprah's heavily publicized giveaway of 276 Pontiac G6 automobiles to audience members on September 13. comScore data revealed that following broad media coverage of the event, well over 600,000 Americans visited Oprah.com on Tuesday, September 14 alone--representing an increase of more than 800 percent versus the previous four Tuesdays. Pontiac.com saw an increase in visitation of more than 600 percent compared to the daily average, drawing more than 140,000 visitors on Tuesday.
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