American Honda has launched a big partnership with the United States Auto Club (USAC). The program includes title sponsorship of several USAC racing series and a new role as Official Engine Supplier to the Ignite Midget Series (now Honda Midget). It all starts this year, according to the automaker, and will roll out for the 2014 race season.
Honda will become the official vehicle of USAC, as well as the Official Side-by-Side and All Terrain Vehicle (ATV) supplier; Official Generator and Official Pit Bike for the sanctioning body. In addition, Honda will become the presenting sponsor of all USAC National race broadcasts, via live streaming through USAC.TV, Ustream and USACRacing.com.
Honda will supply USAC with Honda Civic Si pace cars for the National Midget and Honda Midget series. Honda Side-by-Sides and ATVs also will be utilized by series officials. Signage rights for the sponsored series, including Victory Circle, will be provided to Honda for the length of the agreement; and the iconic Honda "Circle H" logo will be placed on all Quarter Midget and Honda Midget entries.