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Metro, Mirror Web Traffic Up Sharply In April

Web traffic to the website for Metro rose by more than 25% for the second month running, according to figures released today by the Audit Bureau of Circulation. In March the site recorded a 27% increase in unique browsers, followed by a second sharp increase in April of 26% to more than 9.8 million readers. Metro announced a mobile-first strategy last November when it re-launched its website with a responsive design and 'swipeable' articles. Metro web traffic then dropped by more than 30% the following month.

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