• Brand Republic, Friday, May 24, 2013 8 AM

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge. The account  covers digital work such as online films and direct marketing. It is being reviewed through AAR in a procurement-led process. RFP's were sent out last week and Partners Andrews Aldridge, which has worked with the automaker since 2008, focusing primarily on CRM, trade events and direct marketing. It fended off competition from Publicis Chemistry to retain the business in 2011.

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