Around the Net
Half Price Books Uses Facebook to Generate Email List & Drive In-Store Sales
- Daily Finance, Friday, May 24, 2013 1:53 PM
Bookseller Half Price Books used an integrated digital marketing campaign on Facebook and email to generate almost 14,000 in-store sales. Working with email services firm ExactTarget, the book retailer launched a "Booklover's Weekend" Facebook tab offering Fans an opportunity to receive get a coupon for signing up for the company's email list. In about a month, the effort generated 36,000 new email subscribers.
