Around the Net
Tumblr A Non-Starter For Advertisers
- San Francisco Chronicle, Tuesday, May 28, 2013 8:06 AM
Yahoo has Tumblr, but will advertisers? That's Yahoo's plan. The platform offers limited targeting opportunities and paid media on Tumblr is nil. And, per Rob Leathern, CEO of Optimal, a social media marketing management company, brands aren't interested even in the free ad options on the social site.
