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Twitter To Amplify TV

A lot of people comment on Twitter while watching television. On Thursday, executives from Twitter discussed how they planned to allow advertisers to send ads to people who are watching specific programming. The new product will help brands match advertisements with Twitter commentary by viewers. Brands can then send messages to selected Twitter users who have already seen their ad on television. Then there's Twitter Amplify, where the channel will work with media companies to sell advertisers content.

Read the whole story at New York Times »

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