Around the Net
Mickey D's Wants Gen Y
- USA Today, Tuesday, May 28, 2013 8:06 AM
McDonald's CEO Don Thompson wants Millennials, a 60-million strong demographic whose members spend some $247 billion annually at restaurants. Brand consultant Denise Lee Yohn says McDonald's will have to create a "craveable" brand that's popular with Millennials and jointly promote a new product; embrace causes; compete with fast casual; reinvent breakfast; and fix the nutritionals.
