Around the Net
NBA, Taco Bell Thinking On The Outside Of The Box
- NYSportsJournalism.com , Wednesday, May 29, 2013 8 AM
A new campaign between the NBA and QSR partner Taco Bell puts 42 players, including Kobe Bryant, Kevin Durant, Carmelo Anthony and Chris Paul, on the outside of special playoff-themed boxes that include such menu items as Doritos Locos Tacos and also contain special codes that lead to a Web site, which unlocks high-action hoops videos and other content.
