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Brands Still Looking For ROI On Facebook

Only 37% of the 92% of marketers running ads on Facebook believe their advertising is effective, according to Jennifer Slegg, citing the 2013 Social Media Marketing Industry Report. The study does suggest that the social network increases brand awareness and buzz. Also, half of those with less than 12 months experience with social media spend 5 or fewer hours with these types of sites -- while for those with at least two years, 70 percent spend six or more hours on their social media efforts each week. Read the article here.

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