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Broadcast ad biz poised to enter new frontier

As Madison Avenue mounts a tribute to itself this week with the inaugural Advertising Week events in Manhattan, industry veterans say the ad business is on the cusp of the kind of sweeping changes not seen since the dawn of network television more than 50 years ago. Local and national broadcast TV outlets have taken the lion's share of domestic advertising expenditures since the late 1950s. But today, a growing number of marketers are finding that TV is no longer the only -- or even the best -- route to consumers. Advertising dollars that routinely would have gone to broadcast TV in years past is now going to cable and interactive television, the Internet and even nontraditional approaches like event marketing and public relations.

Read the whole story at Hollywood Reporter, Septeber 21, 2004 (registration required) »

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