Around the Net
Back-To-School Shopping Way Early
- New York Times, Friday, May 31, 2013 8:05 AM
The year isn't even done yet, but advertisers are going to cram school to get ready for the fall. A couple of examples: Office Depot is uniting with the boy band One Direction for a back-to-school campaign that will include an anti-bullying initiative carrying the theme “Live. Love. Move.” Last summer, the retailer teamed with the Born This Way Foundation, founded by Lady Gaga and her mother, Cynthia Germanotta.
