Knight Ridder yesterday renewed its partnership with rich media provider adInterax. The existing agreement lets Knight Ridder Digital use adInterax's rich media suite to create online ads for its
advertisers. Rich media usage rose 34 percent from the second quarter of 2003 to the second quarter of 2004, and now accounts for 42 percent of all ads served, according to DoubleClick's "Ad Serving
Trends" from July 2004.
