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Bridging Hip-Hop Consumers and Suits

These days, a bevy of blue-chip companies are pressed up against the velvet rope, desperate for access to the trend-setting youth market, and many are turning to Steve Stoute for a pass inside. At 34 he has emerged as one of Madison Avenue's surest guides to the wide world of young consumer spending, hip-hop style. Teenage spending alone was estimated at $175 billion last year, according to market research firm Teen Research Unlimited.

Read the whole story at New York Times, September 22, 2004 »

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