Around the Net
Most Affluent Are On Multi-channel Media Diet
- M&M Global , Tuesday, June 4, 2013 1:49 PM
Ninety percent of Europe’s most affluent own at least one mobile internet device, be it a smartphone, tablet, e-reader or notebook, according to the latest European Media Survey. Looking at an average affluent European’s media diet since 2010, time spent reading print has declined by -7 minutes to 56 minutes per day. Time spent watching TV has also declined, by -2 minutes to 129 minutes per day. In contrast, internet use has grown by +10 minutes to an average 73 minutes per day.
