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New Gmail Categorization Tools Could Hurt Social Media Sites

Gmail's new automatic filtering tools, which let users decide which emails land in which folders before they arrive, has had some marketers concerned that their messages will get through. The new format could even hurt social networks like Twitter and Facebook, argues Tom Simonite in a piece for MIT Technology Review. 

"They rely heavily on email to pull people back into their services (Twitter is particularly aggressive in using emails, in my experience) and the new Gmail means those messages won’t reach a person unless they click over to the 'Social' inbox tab," he writes, pointing out that updates from Google's own social network Google+ will remain upfront in the red box on Gmail users' main homescreen.



Read the whole story at MIT Technology Review »

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