Gaining profitability through AdWords campaigns requires skill and knowledge, so Phil Frost takes us through the process for Google AdWords, beginning with a checklist that includes verifying customer
demand for the product or the service. He also tells marketers it's important to understand basic math to calculate maximum cost per click and estimate conversion rates, as well as understanding the
nuances of creating compelling ad copy. Frost points to tools that will help determine the demand for products in search queries. Obviously, consumers only search for products if there is demand. He
also reminds marketers not to make the Web site's home page an ad landing page. The two require different strategies. Read the article
here.
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