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After ExactTarget Deal, Are Responsys & Constant Contact Next?

After news that agreed to acquire digital marketing services company ExactTarget for $2.5 billion this week, investors are speculating about who will be next. According to a report in Bloomberg, Responsys and Constant Contact could be next. Like ExactTarget, both companies started as email service providers and have expanded to offer other digital marketing tools for mobile and social media as consumer adoption of these channels have increased. According to Bloomberg, "Both Responsys and Constant Contact are projected to boost revenue by more than 55 percent in the next three years as more businesses turn to e-mail, mobile and social-media marketing technologies."

Read the whole story at Bloomberg »

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