Flingo Names Huynh to Develop Its Samba Interactive Software

 

Flingo today named Jackson Huynh its chief operating officer, making him responsible for further development of its interactive Samba software platform that can instantly recognize a client’s product, or a type of program, and engage consumers to find out more on a second screen.

Huynh most recently served as the Global Head of AdMob Ad Operations for Google, and before Google bought AdMob, headed the ad operations there. Previously he worked for Yahoo in client services and product divisions.

Samba, trunpeted at CES, turned a lot of heads for its potential create a new model for second-screen use. The software lets viewers take polls or have cross-talk conversations on the primary screen while watching a show. If it’s hooked into the second screen, it can let a viewer get further into a show’s substructure, like exploring other plot lines, or accessing past episodes. With advertisers, presumably, it would have the same ability to recognize a brand on one screen and start pitching on another. All this even works, the company says, with programs that have been DVRed.

At trade shows and otherwise Fling said is has deals with Hisense and Haier, Samsung, LG, Vizio, Insignia, Sanyo, Western Digital, and Netgear, and content providers including CBS, Fox, PBS, A&E,  Showtime and  Warner Bros. Flingo devices are already available in 20 million smart TVs.

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