Around the Net
Wanted: Immersive, Interactive Entertainment Experiences
- The Drum, Thursday, June 6, 2013 1:55 PM
Edelman PR has released the findings from its seventh annual ‘Global Entertainment Study’. Over two-fifths of respondents in the UK said they have enhanced their entertainment experience by simultaneously using another device. Similarly, the majority of respondents (54%) agreed that watching and sharing entertainment online has increased their sense of global connection.
