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One-Third Of Grocery Shoppers Uses Mobile In Stores
- Supermarket News , Friday, June 7, 2013 10 AM
One in three grocery shoppers uses a mobile device while in a store to look up recipe ideas, coupons, nutritional information or competitor pricing, according to a new study from KSC Kreate, a creative production studio specializing in visual content. The "2013 Grocery Shopping Habits" study reports that 36% of respondents said they researched purchases online before going to the store. More than half (52%) have visited a grocer’s web or mobile site, and the most popular destination is the “recipe and meals” section.
