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Steps To Optimize Paid-Search Campaigns

  • ClickZ, Friday, June 7, 2013 11:57 AM
With Google's Enhanced Campaign migration deadline looming, there is no better time for some spring campaign cleaning. Kevin Lee serves up some spring cleaning tips to get campaigns in top running order for Bing and Google -- even for Google AdWords campaigns already moved to Enhanced. Lee starts with finding the 404 errors and duplicates, and moves on to optimizing non-standard or missing tracking codes, poor landing pages, and smartphone-specific campaigns. He provides insights to clean up and optimize campaigns in each one of these steps. Read the article here.

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